Starbucks’ holiday cups will be back this week

in Misc. News & Events

SOURCE: CNN

New York (CNN Business) –

Christmas time has arrived at Starbucks once again. The coffee chain said on Wednesday that its holiday drinks, foods and its signature red and green cups will be back in stores on Thursday.

For Starbucks, the seasonal offerings are a way to create buzz, give their fans what they want and boost sales.”Customers have really let us know that tradition is important to them,” chief operating officer Roz Brewer told CNN Business.

“Even when we introduce our pumpkin platform, they’re already asking about Christmas.”

This year, Starbucks is selling five specialty holiday drinks: the peppermint mocha, toasted white chocolate mocha, caramel brulee latte, chestnut praline latte and eggnog latte, in addition to its Christmas coffee blend.

It’s also selling a number of seasonal foods, including a turkey and stuffing panini, sugar plum danish and gingerbread loaf, among others. Although in the past Starbucks has experimented with less Christmasy cups, this year it’s sticking to the holiday theme with red and green designs.

Two cups have the phrase “Merry Coffee” repeated across the surface. The company also has a reusable holiday cup.

To develop this year’s cups, Starbucks’ designers drew inspiration from Christmas movies and songs, as well as previous iterations of the signature vessel.

CONTINUE READING